Unfortunately for us, superstar actor and influencer Will Smith couldn’t make it to Australia to promote Netflix’s first ever blockbuster movie, Bright.
We got him to invite every person in Australia named Will Smith to promote the film for him. (It is one of the most common names in Australia.) We shortlisted the best ones, trained them and then dispatched them across the nation.
Will Smiths promoted
impressions for 'Calling All Wills' content in Australia